dating site covergirls (and very occassionally guys) - part one
Dating sites are competitive. They all have their niche, their audience, and their own specific flavour. They have to convey this quickly, within 2 seconds of you seeing their ad or visiting thier homepage. And as we know, a picture is worth a thousand words. So what are the pics the big dating sites use in their ads telling you?
mate1.com
All about the ladies. The homepage girl is as close to the ‘pammie’ as any of the broad range dating sites get. Blonde, cleavagey and beautiful. Not subtle. But when was dating subtle! Ads use a range of shots of different models, this is a more sophisticated, brunette, joyous spring afternoon picnic type.
perfectmatch.com
An enthusiastic scandinavian looking girl. Very wholesome! Perfect teeth. And potentially compatible with me too - as proven by a test. I gotta do that test!
Sugardaddie.com
This is about as blatant as advertising gets. Guys - want a gorgeous girl? Girls - want a rich guy? This is the site for you. All in a photo! Even has the chi-ching highlight on the shades!
matchmaker
A different take, all in silhouette. Subtle, EVERYONE can identify with having a silhouette. So no chance of alienating a potential single. Also do a range of more traditional ‘happy couple’ pics.
Datingdirect.com
Wow - thats a big forceful smile! And I’m guessing those teeth were photoshopped just a little. Another with no guy in sight though…
lavalife
I love this one. Polaroids of a succession of dates - nice idea. If it’s not moving below then refresh or visit the site to see it in full glory, as it pauses on the sign up message after a while.
date.com
Now this one kinda shows why it’s not usually the guy at the centre of the pic. He looks like he’s going to bite a chunk out of her fave - and actually she looks a bit like a lion. Not sure…
Ashley madison
It’s not just the slight ‘adult’ look of the pic, it’s the line. This is pretty in your face stuff. But then dating for cheats is going to be in your face, but behind someones back! I think its the eyeliner that seals it!
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